Zack’s latest book, 3 Kings: Diddy, Dr. Dre, Jay-Z and Hip-Hop's Multibillion-Dollar Rise, was published by Little, Brown in March 2018 (check out the starred review in Publishers Weekly). In addition to serving as a history of hip-hop and its three most profitable practitioners, the book unveils their entrepreneurial blueprints for all to see.
“A definitive, absorbing history of hip-hop and its three mega-giants that reads better than an adventure novel and provides highly useful entrepreneurial lessons for anyone who wants to achieve success.” –Steve Forbes
"3 Kings will inspire hip-hop newcomers and deepen the appreciation of aficionados, while explaining how one of the most significant cultural forces of the past half-century took its place on the world stage." —Arianna Huffington
"I’ve been blessed to work with Diddy, Jay-Z and Dr. Dre, and let me be honest: 3 Kings gives you the major keys to how the biggest bosses on the planet keep winning." –DJ Khaled
READINGS AND EVENTS
- March 7, 2018, New York, NY: 3 Kings reading at Corner Bookstore, 6-7:30pm (details here)
- March 14, 2018, Austin, TX: Moderating SXSW "From Bronx To Billions" hip-hop panel with Grandwizzard Theodore and Rocky Bucano, 2pm (more information here); 3pm book signing at the SXSW bookstore
- March 29, 2018: New Haven, CT: 3 Kings discussion at Yale University, Rose Alumni Hall, 4:30pm (students and alumni only)
The surprising rags-to-riches-to-rags-to-riches story of how Michael Jackson grew a billion-dollar business. (Cover by Borbay; see his process here).
“What a story Zack Greenburg tells well, one that is as absorbing and exciting as Michael Jackson on stage in his prime. It’s a modern, pop version of Citizen Kane.” –Steve Forbes
“Greenburg explores the brilliance and business acumen of Michael Jackson. He intricately carves the truth behind the man who went from rags to revolutionizing and paving the way for artist to ultimately become business moguls.”
–David Banner, Grammy-winning musician
“In his meticulously researched Michael Jackson, Inc, Greenburg has brilliantly shown us a side of the late King of Pop we’ve never seen before: The mercurial but oh-so-canny businessman who made hundreds of millions in his lifetime and is on his way to making even more after his untimely death.”
–William D. Cohan, author of Money and Power
As much as Martha Stewart or Oprah, Jay-Z has turned himself into a lifestyle. Empire State of Mind reveals the story behind his rise as told by the people who lived it with him, explaining just how he propelled himself from the bleak streets of Brooklyn to the heights of the business world.
“One of the year’s best rock books.” –Bloomberg
“Greenburg has become one of the rare reporters to bring dignified coverage of the hip-hop business into the mainstream. Empire State of Mind is a pure product of Greenburg’s care and insight.” –Dan Charnas, author of The Big Payback
“Empire State Of Mind follows the money and key pieces of the Jay-Z puzzle in this insightful, savvy read…this book is like a GPS leading us through the modern urban reality of how Jay-Z’s empire was built.” –Fred “Fab 5 Freddy” Brathwaite
"A superb guide for your career, even if you are looking to be an investment banker or grocery store manager instead of a hip hop legend.” –CNN