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Zack O'Malley Greenburg is senior editor of media & entertainment at Forbes and author of three books: 3 Kings: Diddy, Dr. Dre, Jay-Z and Hip-Hop's Multibillion-Dollar Rise (Little, Brown, 2018); Michael Jackson, Inc. (Atria, 2014); and the Jay-Z biography Empire State of Mind (Portfolio, 2011). His next, an exploration of the intersection between Hollywood and Silicon Valley, will be published by Little, Brown in 2019. Over the past decade at Forbes, Zack has penned cover stories on Ashton Kutcher, Katy Perry, Richard Branson, Kendrick Lamar and others; he also broke the news of the Wu-Tang Clan's secret album. He pioneered Forbes franchises including Hip-Hop Cash Kings and the 30 Under 30 Music list while driving the development of the Under 30 Music Festival. Zack’s writing has also appeared in the Washington Post, Billboard, Vibe, Sports Illustrated and McSweeney's; he's served as a source for BBC, NPR, MTV and 60 Minutes, and as a speaker at SXSW, CES, TEDx, Princeton and Harvard. Zack graduated from Yale in 2007 with a degree in American Studies and a concentration in Urban Studies. A recovering child actor, he played the title role in Lorenzo's Oil (1992). He lives in New York with his wife and cats.