Zack’s latest book, 3 Kings: Diddy, Dr. Dre, Jay Z and Hip-Hip's Multibillion-Dollar Rise, will be published by Little, Brown in March 2018. A history of the business of hip-hop told through the lens of its three most profitable practitioners, the book will also offer aspiring entrepreneurs an inside look at the career blueprints of these three great minds.
“A definitive, absorbing history of hip-hop and its three mega-giants that reads better than an adventure novel and provides highly useful entrepreneurial lessons for anyone who wants to achieve success.” –Steve Forbes
"3 Kings will inspire hip-hop newcomers and deepen the appreciation of aficionados, while explaining how one of the most significant cultural forces of the past half-century took its place on the world stage." –Arianna Huffington
"I’ve been blessed to work with Diddy, Jay-Z and Dr. Dre, and let me be honest: 3 Kings gives you the major keys to how the biggest bosses on the planet keep winning." –DJ Khaled
Jackson's Billion Dollar Business
“What a story Zack Greenburg tells well, one that is as absorbing and exciting as Michael Jackson on stage in his prime. It’s a modern, pop version of Citizen Kane.” –Steve Forbes
“Greenburg explores the brilliance and business acumen of Michael Jackson. He intricately carves the truth behind the man who went from rags to revolutionizing and paving the way for artist to ultimately become business moguls.”
––David Banner, Grammy-winning musician
“In his meticulously researched Michael Jackson, Inc, Greenburg has brilliantly shown us a side of the late King of Pop we’ve never seen before: The mercurial but oh-so-canny businessman who made hundreds of millions in his lifetime and is on his way to making even more after his untimely death.”
–William D. Cohan, author of Money and Power
ABOUT THE BOOK
The surprising rags-to-riches-to-rags-to-riches story of how Michael Jackson grew a billion-dollar business. (Cover by Borbay; see his process here).
Michael Jackson is known by many as the greatest entertainer of all time, but he was also a revolutionary when it came to business. In addition to famously buying the Beatles’ publishing catalogue, Jackson was one of the first pop stars to launch his own clothing line, record label, sneakers, and video games—creating a fundamental shift in the monetization of fame and paving the way for entertainer-entrepreneurs like Jay Z and Diddy. All told, Jackson earned more than $1.1 billion in his solo career, and the assets he built in life have earned more than $700 million in the five years since his death—more than any other solo music act over that time.
Michael Jackson, Inc. reveals the incredible rise, fall, and rise again of Michael Jackson’s fortune—driven by the unmatched perfectionism of the King of Pop. Forbes senior editor Zack O’Malley Greenburg uncovers never-before-told stories from interviews with more than 100 people, including music industry veterans Berry Gordy, John Branca, and Walter Yetnikoff; artists 50 Cent, Sheryl Crow, and Jon Bon Jovi; and members of the Jackson family. Other insights come from court documents and Jackson’s private notes, some of them previously unpublished. Through Greenburg’s novelistic telling, a clear picture emerges of Jackson’s early years, his rise to international superstardom, his decline—fueled by demons internal and external, as well as the dissolution of the team that helped him execute his best business moves—and, finally, his financial life after death.
The Definitive Jay Z Biography
“One of the year’s best rock books.” –Bloomberg
“Zack O’Malley Greenburg has become one of the rare reporters to bring dignified coverage of the hip-hop business into the mainstream. Empire State of Mind is a pure product of Greenburg’s care and insight, an exploration of hip-hop’s most enigmatic mogul, Jay-Z.” –Dan Charnas, author of The Big Payback
“Empire State Of Mind follows the money and key pieces of the Jay-Z puzzle in this insightful, savvy read…this book is like a GPS leading us through the modern urban reality of how Jay-Z’s empire was built.” –Fred “Fab 5 Freddy” Brathwaite, hip-hop artist and pioneer
“Lively and often surprising, Empire State Of Mind analyzes one of the greatest assets of the hip-hop generation: the business mind of Jay-Z. In capturing Jay-Z’s refuse to lose mentality, Zack O’Malley Greenburg tells an important, instructive American story of our time.” –Jeff Chang, author of Can’t Stop Won’t Stop: A History of the Hip-Hop Generation
"A superb guide for your career, even if you are looking to be an investment banker or grocery store manager instead of a hip hop legend.” –CNN
ABOUT THE BOOK
As much as Martha Stewart or Oprah—and perhaps more than any musician—Jay Z has turned himself into a lifestyle. You can wake up to the local radio station playing his newest hit, spritz yourself with his latest cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, watch baseball star Robinson Cano smack a couple of hits in an afternoon game, and grab dinner at The Spotted Pig. On the way to Jay Z’s 40/40 Club for a D’Ussé cognac nightcap, sign up for streaming service Tidal and hear his latest collaboration with Beyoncé. He’ll profit at every turn of your day.
Empire State of Mind reveals the story behind Jay Z’s rise as told by the people who lived it with him, from classmates at Brooklyn’s George Westinghouse High School and the childhood friend who got him into the drug trade, to the DJ who persuaded him to stop dealing and focus on the music. Now with new interviews with industry insiders like Russell Simmons, Alicia Keys, and J. Cole—more than one hundred in total—this book explains just how Jay Z propelled himself from the bleak streets of Brooklyn to the heights of the business world.